The Truly Canadian Consumer Panel respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains what information we may collect, why we collect it, how it may be used and disclosed, and the choices available to you regarding your personal information.
Information We Collect
When you register for or participate in the Truly Canadian Consumer Panel, we may collect information such as:
- Your name and email address
- Province or territory and postal code
- Age or age range
- Demographic information
- Household and lifestyle information
- Employment and education information
- Consumer habits, interests and preferences
- Availability for research participation
- Information you provide when participating in surveys, interviews, focus groups or other research activities
- Communications you send to us
- Technical information associated with use of our website, where applicable
We aim to collect only information reasonably necessary for operating the panel and conducting or supporting research activities. This reflects the PIPEDA principle of limiting collection to information needed for identified purposes.
How We Use Your Information
We may use your information to:
- Manage your membership in the Truly Canadian Consumer Panel
- Maintain and update your panel profile
- Identify research opportunities that may be relevant to you
- Contact you about potential research opportunities
- Conduct surveys and other research activities
- Analyze research results
- Communicate with you about your panel membership
- Improve the operation of the panel and our research services
- Meet legal, regulatory or administrative requirements
We will not use your personal information for a materially different purpose without obtaining appropriate consent where required.
Research Clients and Third Parties
Research findings may be provided to businesses, organizations or other research clients.
Whenever appropriate, research findings will be reported in aggregated or de-identified form so that individual panel members are not directly identified.
We will not provide a research client with information that directly identifies you unless you have been informed of the proposed disclosure and appropriate consent has been obtained, or the disclosure is otherwise permitted or required by law.
We may also use service providers to help operate our website, forms, communications, data storage or research activities. Where service providers handle personal information on our behalf, we expect appropriate measures to be used to protect that information.
Consent and Your Choices
By providing personal information to the Truly Canadian Consumer Panel, you consent to its collection, use and disclosure for the purposes explained to you when the information is collected and as described in this Privacy Policy.
Participation in research opportunities is always voluntary. You may choose whether to participate in any research opportunity offered to you.
You may also withdraw from the panel or withdraw consent to certain uses of your personal information, subject to applicable legal or contractual restrictions and reasonable notice.
Canadian privacy guidance recognizes that individuals may withdraw consent, subject to legal or contractual restrictions and reasonable notice.
How We Protect Your Information
We take reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, disclosure, loss, misuse or alteration.
No method of transmitting or storing information electronically can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.
PIPEDA calls for safeguards appropriate to the sensitivity of the information being protected.
Retention of Personal Information
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, meet legal or administrative requirements, resolve disputes, or support legitimate research and business requirements.
When personal information is no longer required, we will take reasonable steps to securely delete, destroy or de-identify it, as appropriate.
This is consistent with the federal privacy principle that personal information should only be retained as long as required for its identified purposes.
Accessing or Correcting Your Information
You may contact us to request access to the personal information we hold about you or to request that inaccurate or incomplete information be corrected, subject to any exceptions permitted by applicable law.
You may also contact us if you would like to update your panel profile or withdraw from the Truly Canadian Consumer Panel.
PIPEDA generally provides individuals with rights to access personal information an organization holds about them and challenge its accuracy and completeness.
Cookies and Website Information
Our website and the services used to operate it may use cookies or similar technologies to support website functionality, security, performance and analytics.
The information collected through these technologies may include information such as your IP address, browser type, device information and interactions with the website.
Where required, appropriate notice or consent will be provided for the use of cookies or similar technologies.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, services or legal requirements.
The most current version will be posted on this website with the date it was last updated.
Contact Us About Privacy
If you have questions about this Privacy Policy, would like to access or correct your personal information, withdraw from the panel, or raise a privacy concern, please contact:
Truly Canadian Consumer Panel
Privacy Contact: Kristel Brink
Email: hello@trulycanadianconsumerpanel.ca
Last Updated
September 1, 2026