About the Truly Canadian Consumer Panel

The Truly Canadian Consumer Panel is a Canadian consumer research community created to connect Canadians with opportunities to share their opinions, experiences and perspectives.

Our goal is to build a diverse panel of Canadians whose feedback can contribute to meaningful research and help businesses and organizations better understand the people they serve.

How the Panel Works

Panel members may be invited to participate in research opportunities based on information provided in their member profile. Opportunities may include surveys, questionnaires, interviews, focus groups, product feedback or other types of consumer research.

Not every opportunity will be relevant to every member. When a study matches your profile, we may contact you with information about the research, what’s involved, the estimated time commitment and any compensation or incentive being offered.

Participation Is Voluntary

Joining the panel does not require you to participate in any particular study. You can choose which opportunities you’d like to participate in and simply decline those that don’t interest you.

Your Information & Privacy

The information you provide helps us manage the panel and identify research opportunities that may be relevant to you.

Information and research responses may be combined with those of other participants and shared in aggregated or de-identified form. We do not intend to provide research clients with information that directly identifies individual panel members unless appropriate consent has been obtained.

Who Can Join?

The Truly Canadian Consumer Panel is open to Canadian residents who are 18 years of age or older.

Interested in Joining?

Become part of the Truly Canadian Consumer Panel and help ensure Canadian perspectives are represented in consumer research.