Your Voice. Your Experience. Your Canada.
Join a growing community of Canadians sharing their opinions and experiences to help businesses and organizations better understand the people they serve.
As a member of the Truly Canadian Consumer Panel, you’ll have opportunities to participate in surveys, interviews, focus groups, product testing and other research based on your interests and experiences.
Participation is always voluntary. You decide which opportunities you’d like to take part in.
Why Join?
Have your say on the products, services and experiences that affect Canadians every day. Some research opportunities may also offer compensation or incentives for your time. When they do, the details will always be provided before you decide whether to participate.
How It Works
1. Join the Panel
Complete our short registration form to become a member of the Truly Canadian Consumer Panel.
2. Complete Your Profile
Tell us a little more about yourself. Your profile helps us identify research opportunities that may be relevant to you.
3. Receive Research Invitations
When an opportunity matches your profile, we’ll contact you with information about the study, what’s involved, the expected time commitment and any compensation or incentive being offered.
4. Choose Whether to Participate
It’s always your choice. You can accept or decline any research opportunity without affecting your panel membership.
Your Privacy Matters
We take your privacy seriously. The information you provide helps us manage your panel membership and identify research opportunities that may be relevant to you.
Your survey responses may be combined with responses from other participants to produce aggregated or de-identified research and insights. We will not provide your directly identifying personal information to research clients unless we have clearly explained why it is required and obtained any consent required for that specific research activity.
You can choose whether to participate in any research opportunity, and you may request to leave the Truly Canadian Consumer Panel at any time.
For more information about how we collect, use, protect and retain your personal information, please review our Privacy Policy and Panel Terms.
Ready to Join?
Complete the short registration form below to join the Truly Canadian Consumer Panel. After registering, you’ll be asked to complete your Panel Member Profile so we can better match you with relevant research opportunities.